Because of the continuing Corona Virus lock down Dr. Stephen Crawford will be giving his December 4th interactive presentation via webcast from 7:45 – 9:15 a.m. See below for details and registration:
The Power of Persuasion
It is estimated that the average adult makes about 35,000 conscious decisions each day, leaving most people with what we call decision fatigue. Further, knowing or assuming the importance of each decision, we fear making the wrong one. To mitigate the risk most people put up their defense system against people who try to persuade them, namely salespeople. These early defenses make most sales conversations oppositional. To conserve energy and preserve psychological safety most customers are looking to confirm decisions, not make new ones. When a salesperson discerns the heart of what people actually want, aligns their desires with opportunities, and is willing to make outside recommendations to best meet the customer’s needs, they move from salesperson to trusted advisor. True persuasion is a form of pre-suasion that helps people let go of their fear of commitment and embrace the offer.
Look for these 3 key takeaways:
- Rethink your Approach: If convincing clients to buy is your only objective, you need to rethink your sales strategy. We’ll show you how.
- Understand Client Expectations: You can’t deliver an exceptional product if you don’t know what your client is looking for. We’ll help you decode their expectations.
- Decode the Sales Conversation: We’ll help you understand the ins and outs of sales language so you can cater your message to each unique, potential client.
Dr. Stephen Crawford
Dr. Crawford is an Executive Director with The John Maxwell Team and the president and founder of Experience Leadership Coaching & Training. Stephen has served as an executive coach and business consultant for the past 20 years. As a coach, Stephen is dedicated to increasing his clients’ profitability through leadership, sales, and team training. Experience Leadership now helps a wide client base of local Twin Cities business owners develop sales strategies, conduct sales conversations with confidence, win business proposals, and increase revenue.
Date: Friday, December 4, 2020
Time: 7:45 – 9:15 a.m.
Location:
Via Interactive Webcast
Register as usual and look for a confirmation email from PSA
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