twin cities


Follow Up and Follow Through

Because of the continuing Corona Virus lock down Deb Brown will be giving her October 2nd presentation via webcast from 7:45 – 9:15 a.m. See below for details and registration: Follow Up and Follow Through: Never Let Another Contact Slip Through the Cracks Are you struggling to find ways to […]


Customer Hero Selling©

Because of the unknowable nature of the Corona Virus lock down Prof. Kratz has agreed to do his June 5th presentation via webcast from 8:30 – 9:30 a.m. See below for details and registration: Selling Through Emotional Connection and the Power of Story Effective selling really begins and ends with […]


How To Build More Business From Existing Customers

Why is this important? Because strategic customers grow revenue at about twice the rate of other customers. Existing customers are difficult to replace and the hard facts are that you should invest in strategic relationships because your business will grow faster. The Top 10 to 20 accounts of any B2B […]


If You’re in Sales, You’re a Leader

As sales is the craft of influencing new thinking in people, it is incumbent upon the sales agent to foster a meaningful relationship with the customer so each can hear and be heard. At the basis of all relationships is trust, and trust can be created and destroyed. The charter […]


PSA Accelerate 2020 Sales Seminar – January 10th

Join us January 10th as PSA kicks off the new year with a half-day program designed to accelerate and drive your competitive advantage in 2020.  KEYNOTE – Thomas Winninger author of seven books and member of the NSA Speakers Hall of Fame “Your True DNA” Are you a sales professional […]


Erik Therwanger: Dynamic Sales Combustion

It is commonly said in selling organizations that the best place to find your next customer is in the contact list of a current, satisfied customer. Unfortunately, too many sales people don’t know how to get into that contact list in an effective manner. In this presentation you will learn […]


Tony Biel: Setting the Hook on Trophy Clients

Companies often fail to land new best-fit, “trophy” clients while wasting valuable resources on clients who will never be trophies. Why? Their sales team isn’t armed with a defined Unified Client Experience. In today’s world of aggressive growth and revenue demands, companies can’t simply hire seasoned sales professionals in hopes […]


Scott Plum: Setting Up Sales Calls for Success

Success is defined by achieving the desired outcome. Every time you engage with someone you don’t know, there are multiple outcomes. Do you feel you are successful? The barriers as success have many masks. Identifying them is the first step, followed by removing them. Barriers can be past experiences, our […]


3rd Annual Lake Minnetonka Networking Cruise

Lady of the Lake Boat Cruise on Beautiful Lake Minnetonka DATE: Wednesday, July 31, 2019 TIME: 5:30 pm – 8:30 pm ADDRESS: 8 Water Street, Excelsior, Minnesota, 55331 WHO: All PSA MN Members, Guests and Individuals Seeking a Minnesota Professional Sales Networking Opportunity Welcome to PSA MN’s 3rd annual summer […]


Owning Your Perfect Lopsidedness to Maximize Your Business

Icons from Oprah, to Tim Ferriss, to Steve Jobs tell you to “play to your strengths”, but what does that really mean? And if you can figure out what your strengths are, how do you actually do that? During this interactive talk, you’ll learn how to give up being a jack-of-all-trades, […]