sales development


PSA Accelerate 2020 Sales Seminar – January 10th

Join us January 10th as PSA kicks off the new year with a half-day program designed to accelerate and drive your competitive advantage in 2020.  KEYNOTE – Thomas Winninger author of seven books and member of the NSA Speakers Hall of Fame “Your True DNA” Are you a sales professional […]


Erik Therwanger: Dynamic Sales Combustion

It is commonly said in selling organizations that the best place to find your next customer is in the contact list of a current, satisfied customer. Unfortunately, too many sales people don’t know how to get into that contact list in an effective manner. In this presentation you will learn […]


Discovery That Differentiates You from the Competition

One of the biggest mistakes salespeople make is to get too quickly into the presentation part of the sales process. This causes them to either sell to a lesser need or miss the opportunity all together. Rather, the true professional will develop and ask a full set of thoughtful discovery […]


Tony Biel: Setting the Hook on Trophy Clients

Companies often fail to land new best-fit, “trophy” clients while wasting valuable resources on clients who will never be trophies. Why? Their sales team isn’t armed with a defined Unified Client Experience. In today’s world of aggressive growth and revenue demands, companies can’t simply hire seasoned sales professionals in hopes […]


Scott Plum: Setting Up Sales Calls for Success

Success is defined by achieving the desired outcome. Every time you engage with someone you don’t know, there are multiple outcomes. Do you feel you are successful? The barriers as success have many masks. Identifying them is the first step, followed by removing them. Barriers can be past experiences, our […]


3rd Annual Lake Minnetonka Networking Cruise

Lady of the Lake Boat Cruise on Beautiful Lake Minnetonka DATE: Wednesday, July 31, 2019 TIME: 5:30 pm – 8:30 pm ADDRESS: 8 Water Street, Excelsior, Minnesota, 55331 WHO: All PSA MN Members, Guests and Individuals Seeking a Minnesota Professional Sales Networking Opportunity Welcome to PSA MN’s 3rd annual summer […]


Kathleen Crandall: The Impact of Your Personal Brand 1

Perspective is Everything Everybody has a personal brand whether or not they’re aware of what it communicates, and understanding one’s personal impact is a huge step in leveraging your personal brand in personal and business growth. Your personal brand shows up in your image (what people see – starting with […]


Owning Your Perfect Lopsidedness to Maximize Your Business

Icons from Oprah, to Tim Ferriss, to Steve Jobs tell you to “play to your strengths”, but what does that really mean? And if you can figure out what your strengths are, how do you actually do that? During this interactive talk, you’ll learn how to give up being a jack-of-all-trades, […]


The Impact of You

Understanding the Power of Your Personal Brand in Sales Every person has a brand and it makes an impact in every way we show up through our image, our communications, and the experience we deliver in personal interactions. This is especially important for sales professionals who are building their reputation […]


The 6 Pillars of Sales Persuasion

Sales Outperformers know that people don’t hear what you say – they hear how you say it and how you make them feel. Their communication is simple, clear, passionate, value-rich and service-driven. No slimy sales tactics. This is not theory – it is the science of sales influence and persuasion. […]