sales development


Customer Escalation as an Opportunity for Business Growth

In an effort to include all of our members and guests PSA will be delivering our November event both live and online. On November 4th you can choose to join us in person as Floyd Carlson gives his presentation or join us via webcast from 7:45 – 9:15 a.m.  See […]


Conducting Insightful Needs Analysis

In an effort to include all of our members and guests PSA will be delivering our October event both live and online. On October 7th you can choose to join us in person as Brent Widman gives his presentation or join us via webcast from 7:45 – 9:15 a.m.  See […]


Approaching and Engaging Your Prospect

In an effort to include all of our members and guests PSA will be delivering our September event both live and online. On September 9th you can choose to join us in person as Professor Scott Plum gives his presentation or join us via webcast from 7:45 – 9:15 a.m.  […]


Write Your Message for the Right Prospect

In an effort to include all of our members and guests PSA will be delivering our May event both live and online. On May 6th you can choose to join us in person as Beau Nordby gives his presentation or join us via webcast from 7:45 – 9:15 a.m.  See […]


Smart Sales Strategies – Leveraging Time and Tech

In an effort to include all of our members and guests PSA will be delivering our April event both live and online. On April first you can choose to join us in person as Jan Lehman gives her presentation or join us via webcast from 7:45 – 9:15 a.m.  See […]


Jason Jones: Overcoming Buyer Resistance

Traditional selling techniques of pitching, explaining and convincing produce buyer resistance.  Unless the buyer believes everything the rep is sharing and is essentially already sold on the solution there will be resistance.  This happens when the buyer listens and then decides whether they agree with the person or not.  When […]


Leveraging Sales Triggers to Find Opportunities

In an effort to include all of our members and guests PSA will be delivering our March event both live and online. On March 4th you can choose to join us in person as Sam Richter gives his presentation or join us via webcast from 7:45 – 9:15 a.m.  See […]

Sam Richter

Adapting Sales for the Modern Buyer

In an effort to include all of our members and guests PSA will be delivering our February event both live and online. On February 4th you can choose to join us in person as Jason Jones gives his presentation or join us via webcast from 7:45 – 9:15 a.m.  See […]


ACCELERATE 2022 – Half-Day Selling Workshop

Start the new year with a great half-day selling workshop hosted by the Professional Sales Association. The keynote speakers are Daniel Moskowitz and Elliott Bayev, Authors of the international bestseller, Sales Jiu-Jitsu : This in-person event will feature a great breakfast, networking and presentations by international speakers and authors. Presenters: […]


Activate Your Inner Confidence

In an effort to include all of our members and guests PSA will be delivering our December event both live and online. On December 3rd you can choose to join us in person as Sara Krisher gives her presentation or join us webcast from 7:45 – 9:15 a.m. See below […]