professional selling


How To Build More Business From Existing Customers

Why is this important? Because strategic customers grow revenue at about twice the rate of other customers. Existing customers are difficult to replace and the hard facts are that you should invest in strategic relationships because your business will grow faster. The Top 10 to 20 accounts of any B2B […]


If You’re in Sales, You’re a Leader

As sales is the craft of influencing new thinking in people, it is incumbent upon the sales agent to foster a meaningful relationship with the customer so each can hear and be heard. At the basis of all relationships is trust, and trust can be created and destroyed. The charter […]


PSA Accelerate 2020 Sales Seminar – January 10th

Join us January 10th as PSA kicks off the new year with a half-day program designed to accelerate and drive your competitive advantage in 2020.  KEYNOTE – Thomas Winninger author of seven books and member of the NSA Speakers Hall of Fame “Your True DNA” Are you a sales professional […]


Erik Therwanger: Dynamic Sales Combustion

It is commonly said in selling organizations that the best place to find your next customer is in the contact list of a current, satisfied customer. Unfortunately, too many sales people don’t know how to get into that contact list in an effective manner. In this presentation you will learn […]


Discovery That Differentiates You from the Competition

One of the biggest mistakes salespeople make is to get too quickly into the presentation part of the sales process. This causes them to either sell to a lesser need or miss the opportunity all together. Rather, the true professional will develop and ask a full set of thoughtful discovery […]


Tony Biel: Setting the Hook on Trophy Clients

Companies often fail to land new best-fit, “trophy” clients while wasting valuable resources on clients who will never be trophies. Why? Their sales team isn’t armed with a defined Unified Client Experience. In today’s world of aggressive growth and revenue demands, companies can’t simply hire seasoned sales professionals in hopes […]


Scott Plum: Setting Up Sales Calls for Success

Success is defined by achieving the desired outcome. Every time you engage with someone you don’t know, there are multiple outcomes. Do you feel you are successful? The barriers as success have many masks. Identifying them is the first step, followed by removing them. Barriers can be past experiences, our […]


The 6 Pillars of Sales Persuasion

Sales Outperformers know that people don’t hear what you say – they hear how you say it and how you make them feel. Their communication is simple, clear, passionate, value-rich and service-driven. No slimy sales tactics. This is not theory – it is the science of sales influence and persuasion. […]


Habits of Top Producers

So you want to be the top salesperson in your organization. Or perhaps you have a high revenue goal for your organization that you want to achieve. Well you can be certain that you won’t accomplish those objectives, or anything else of value, unless you develop the habits of top […]