professional sales association


Tony Biel: Setting the Hook on Trophy Clients

Companies often fail to land new best-fit, “trophy” clients while wasting valuable resources on clients who will never be trophies. Why? Their sales team isn’t armed with a defined Unified Client Experience. In today’s world of aggressive growth and revenue demands, companies can’t simply hire seasoned sales professionals in hopes […]


3rd Annual Lake Minnetonka Networking Cruise

Lady of the Lake Boat Cruise on Beautiful Lake Minnetonka DATE: Wednesday, July 31, 2019 TIME: 5:30 pm – 8:30 pm ADDRESS: 8 Water Street, Excelsior, Minnesota, 55331 WHO: All PSA MN Members, Guests and Individuals Seeking a Minnesota Professional Sales Networking Opportunity Welcome to PSA MN’s 3rd annual summer […]


Owning Your Perfect Lopsidedness to Maximize Your Business

Icons from Oprah, to Tim Ferriss, to Steve Jobs tell you to “play to your strengths”, but what does that really mean? And if you can figure out what your strengths are, how do you actually do that? During this interactive talk, you’ll learn how to give up being a jack-of-all-trades, […]


The Impact of You

Understanding the Power of Your Personal Brand in Sales Every person has a brand and it makes an impact in every way we show up through our image, our communications, and the experience we deliver in personal interactions. This is especially important for sales professionals who are building their reputation […]


The 6 Pillars of Sales Persuasion

Sales Outperformers know that people don’t hear what you say – they hear how you say it and how you make them feel. Their communication is simple, clear, passionate, value-rich and service-driven. No slimy sales tactics. This is not theory – it is the science of sales influence and persuasion. […]


Habits of Top Producers

So you want to be the top salesperson in your organization. Or perhaps you have a high revenue goal for your organization that you want to achieve. Well you can be certain that you won’t accomplish those objectives, or anything else of value, unless you develop the habits of top […]


Be Someone People Love to Buy From

We’ve learned that to be successful in sales we need to be informed, understand the features and benefits of what we are selling, know what problem we solve and who we solve it for. Much of the training and practice emphasizes the activities we need to do to generate sales meetings. […]


PSA Accelerate 2019 Sales Seminar – January 11th

Join us January 11th as PSA kicks off the new year with a half-day program designed to accelerate and drive your competitive advantage in 2019.  KEYNOTE – David Hoffeld author of “The Science of Selling” In this thought-provoking, content rich session, David Hoffeld will share actionable science-backed insights that will […]


The Billionaire’s Secret

Steve Jobs was an observer of the “Universe”. But not the great Universe we think of when look to the sky. He said, “Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, […]


Win More Deals at the Prices You Want

“If we don’t drop our price, we will lose the deal.” That’s the desperate cry from salespeople as they try to win deals in competitive marketplaces. While the easy answer is to lower prices, the company sacrifices margin— often unnecessarily. To win deals at the prices you want, the strategy […]