professional sales association


The Power of Persuasion

Because of the continuing Corona Virus lock down Dr. Stephen Crawford will be giving his December 4th interactive presentation via webcast from 7:45 – 9:15 a.m. See below for details and registration: The Power of Persuasion It is estimated that the average adult makes about 35,000 conscious decisions each day, […]


Three Keys to Effective Sales Presentations

Because of the continuing Corona Virus lock down Patrick Finnegan will be giving his November 6th presentation via webcast from 7:45 – 9:15 a.m. See below for details and registration: Three Keys to Effective Sales Presentations Dale Carnegie wrote the books on public speaking and selling, with techniques that turned […]


Follow Up and Follow Through

Because of the continuing Corona Virus lock down Deb Brown will be giving her October 2nd presentation via webcast from 7:45 – 9:15 a.m. See below for details and registration: Follow Up and Follow Through: Never Let Another Contact Slip Through the Cracks Are you struggling to find ways to […]


Breakthrough Prospecting – Finding New Opportunities Now

Because of the continuing Corona Virus lock down Jeff Stott will be giving his September 4th presentation via webcast from 7:45 – 9:15 a.m. See below for details and registration: Breakthrough Prospecting – Finding New Opportunities Now Are you and your fellow sales leaders and colleagues finding it difficult to […]


Customer Hero Selling©

Because of the unknowable nature of the Corona Virus lock down Prof. Kratz has agreed to do his June 5th presentation via webcast from 8:30 – 9:30 a.m. See below for details and registration: Selling Through Emotional Connection and the Power of Story Effective selling really begins and ends with […]


How To Build More Business From Existing Customers

Why is this important? Because strategic customers grow revenue at about twice the rate of other customers. Existing customers are difficult to replace and the hard facts are that you should invest in strategic relationships because your business will grow faster. The Top 10 to 20 accounts of any B2B […]


If You’re in Sales, You’re a Leader

As sales is the craft of influencing new thinking in people, it is incumbent upon the sales agent to foster a meaningful relationship with the customer so each can hear and be heard. At the basis of all relationships is trust, and trust can be created and destroyed. The charter […]


PSA Accelerate 2020 Sales Seminar – January 10th

Join us January 10th as PSA kicks off the new year with a half-day program designed to accelerate and drive your competitive advantage in 2020.  KEYNOTE – Thomas Winninger author of seven books and member of the NSA Speakers Hall of Fame “Your True DNA” Are you a sales professional […]


Erik Therwanger: Dynamic Sales Combustion

It is commonly said in selling organizations that the best place to find your next customer is in the contact list of a current, satisfied customer. Unfortunately, too many sales people don’t know how to get into that contact list in an effective manner. In this presentation you will learn […]


Discovery That Differentiates You from the Competition

One of the biggest mistakes salespeople make is to get too quickly into the presentation part of the sales process. This causes them to either sell to a lesser need or miss the opportunity all together. Rather, the true professional will develop and ask a full set of thoughtful discovery […]