Leadership


Tony Biel: Setting the Hook on Trophy Clients

Companies often fail to land new best-fit, “trophy” clients while wasting valuable resources on clients who will never be trophies. Why? Their sales team isn’t armed with a defined Unified Client Experience. In today’s world of aggressive growth and revenue demands, companies can’t simply hire seasoned sales professionals in hopes […]


The Impact of You

Understanding the Power of Your Personal Brand in Sales Every person has a brand and it makes an impact in every way we show up through our image, our communications, and the experience we deliver in personal interactions. This is especially important for sales professionals who are building their reputation […]


The 6 Pillars of Sales Persuasion

Sales Outperformers know that people don’t hear what you say – they hear how you say it and how you make them feel. Their communication is simple, clear, passionate, value-rich and service-driven. No slimy sales tactics. This is not theory – it is the science of sales influence and persuasion. […]


The Asking Formula

How many times during the day – whether during a sales call, conducting a presentation, leading a meeting, running a project – is it vital for you to ask for something that you want in order to achieve your goals? Yet many of us sabotage ourselves through bad communications habits that act as roadblocks to achieving […]