Discovery


Bill Wooditch: The Art of Qualifying Opportunity to Achieve Results

The amateur tends to embellish or construe what they assume conveniently to be a positive or yes in the buying process. In reality, a prospect’s verbiage may include, in its most promising form, a maybe. We can’t cash checks from maybe. We don’t earn the opportunity or seal the commitment […]


Discovery That Differentiates You from the Competition

One of the biggest mistakes salespeople make is to get too quickly into the presentation part of the sales process. This causes them to either sell to a lesser need or miss the opportunity all together. Rather, the true professional will develop and ask a full set of thoughtful discovery […]