How To Build More Business From Existing Customers

Why is this important? Because strategic customers grow revenue at about twice the rate of other customers.

Existing customers are difficult to replace and the hard facts are that you should invest in strategic relationships because your business will grow faster. The Top 10 to 20 accounts of any B2B organization typically represent 60-80% of revenue and profit.

The consequences of losing one of these customers are dramatic, and in today’s business environment it is almost impossible to replace these customers; your competitors will protect them at all cost.

Companies commonly retain customers the ‘easy way’: by discounting prices, by increasing rebates, by extending terms and by providing more for less. But, there is a better, more cost efficient way that will ensure you keep and build your top customers…Invest in building Strategic Relationships.

Find out how to establish a 6 Step Customer Relationship Plan and build meaningful relationships with those that count.

Peter Beaumont

Peter Beaumont has worked with Fortune 500 companies such as Coca-Cola, Philip Morris, McDonald’s, Intel and Wrigley across five continents and in over 60 countries. His primary roles included general management, strategic marketing and client services and he has cited his diverse experiences as the number one reason he and his clients are able to quickly adapt to changing cultures, economies and obstacles.

Peter has been responsible for leading executive teams towards profitable growth through business planning and strategy. His core expertise lies in sales and marketing. His experience in opening new markets involved leading pioneering market visits with a task force, formulating the basis for market entry, crafting a business plan and helping with early execution.

In 2014, Peter authored and published “The Relationship Roadmap”, a book covering his process for building relationships. In 2018, Peter partnered with The Resultants, a leading Twin Cities business advisory firm. As a Business Advisor, Peter advocates for the best interest of your business, using a process that has proven time and time again to help companies build value and achieve personal and professional success.

Peter is a self-proclaimed “soccer nut” after having played all his life at all levels. He often applies his athletic coaching experience as well as performance skills to business leadership. Peter states, “when you partner with a team of like-minded leaders, we share a joint success that exponentially builds to much greater results.”

When: Friday, March 6, 2020
7:15 am – Breakfast and Networking
8:00 am – Peter’s Presentation
9:00 – 9:15 am – Networking

Location:
DoubleTree Park Place Hotel (394/100)
1500 Park Place Blvd
Minneapolis, MN 55416