Customer Hero Selling©

Because of the unknowable nature of the Corona Virus lock down Prof. Kratz has agreed to do his June 5th presentation via webcast from 8:30 – 9:30 a.m. See below for details and registration:

Selling Through Emotional Connection and the Power of Story

Effective selling really begins and ends with the customer conversation.

What if your salespeople’s fundamental approach to communicating with prospects was wrong? That is, their conversations are not aligned with how the human brain actually makes decisions, leaving them at a significant disadvantage by communicating the wrong information, at the wrong time and in the wrong order.

Customer Hero Selling© is a communications framework for building trust faster and creating deep and lasting connections with your customers based the power of story for influencing and inspiring others to action.

Customer Hero Selling© is not:

A new spin on traditional selling models
Another sales system or process
A replacement for your existing process and/or methodology

Customer Hero Selling© is:

An accelerant for helping you win the trust of your prospects in under 90 seconds.
A way to shortcut the meetings that lead to nowhere
A framework for communicating to the areas of your prospect’s brain that really make all the decisions that has existed for over 150,000 years.

Participants attending this presentation will learn how to start crafting more compelling messaging that not only will resonate with your customers but will favorably influence the relationships with all significant others in your life.

Prof. John Kratz

John Kratz is an Instructor of Marketing teaching Fundamentals of Selling and Social Media Marketing at The Labovitz of School of Business & Economics at the University of Minnesota Duluth. Kratz is the founding director of UMD’s professional sales program, having successfully launched the first public university sales major in the state of Minnesota in August, 2019. Major partners supporting UMD’s professional sales major program include 3M, Fastenal, Ferguson Enterprises and Northwestern Mutual.

John’s passion is launching students from the classroom to entry-level sales positions within industries spanning industrial distribution, financial services, insurance, logistics and transportation services, IT managed services and software, healthcare and consumer packaged goods manufacturing. When not teaching, advising and coaching students at UMD, John leads Story Seekers© Customer Hero Selling workshops for Mike Bosworth Leadership LLC to executive leadership, sales and marketing teams across North America. Prior to entering the teaching profession, John worked 18 years in various sales and marketing leadership positions at Land O’ Lakes, The Pillsbury Company, Actmedia, Gage Marketing Group, and MCI Telecommunications.

Mr. Kratz has a B.A. in Speech Communications from the University of Minnesota Duluth and an M.B.A from the Carlson School of Management – University of Minnesota.

When: Friday, June 5, 2020
8:30 – 9:30 a.m. – John’s Presentation

Location:
Via Webcast
Register as usual and look for a confirmation email from PSA and a webinar link email from Zoom.