Differentiate or Watch Your Margins Die


What would a 90% closing rate mean to you? While selling a “commodity”? Without  lowering your price or your margins?

That’s the topic of this selling session, based on lessons from 28 years, 2,100 companies, and nearly 50,000 salespeople. Discover how to bypass commoditization by ethically “rewriting” the prospect’s buying process – on your terms.

Get answers to the 3 questions every prospect has:

  1. Why you?
  2. Why you now?
  3. Why at your price?

Featuring the notorious “cinnamon story” and the Secrets of D.V. Designed to turn everything you learn at today’s conference into tactics you can use tomorrow!

Participants to this session will:

  1. Understand how to leverage your differentiators, especially when the buyer’s process is to commoditize you.
  2. Strategies to avoid doing “unpaid consulting” where they take your ideas shopping and then buy from a competitor.
  3. Identifying and countering the four deadly steps in the Prospect’s Buying System.
  4. Increased clarity about what you really have to sell and how to get a better price for it.

Terry Slattery

Over the past 31 years, Terry Slattery has helped over 2,100 clients grow revenues and margins.  He has developed value differentiation strategies for clients in more than 100 industries, re-engineered their sales processes, and trained and coached executives and sales organizations.  From home-based enterprises to Fortune 100 companies he has helped increase their top-line revenue and decrease their selling costs.

The creator of Wimp JunctionTM—a program that teaches how to recognize and eliminate nonproductive sales behavior during complex sales—has helped tens of thousands of salespeople improve their sales productivity.

When he is not helping companies grow, he is playing blues and jazz piano and searching for the world’s spiciest cuisine.

When: Friday, June 1, 2018
7:15 am – Breakfast and Networking
8:00 am – Terry’s Presentation
9:00 – 9:15 am – Networking

Location:
DoubleTree Park Place Hotel (394/100)
Register Now!1500 Park Place Blvd
Minneapolis, MN 55416

Investment: (hot breakfast included)
$25
per PSA Gold Member
Silver Members and Guests are welcome at $45 per person

Registration Deadline: NOON Wednesday, May 30, 2018

Click on a sponsor’s logo to visit their site:

Biz Journal


About bhellkamp

Bill Hellkamp has dedicated the past 30 years to helping professionals maximize their capabilities. A noted facilitator, executive coach and speaker, Bill is able to captivate audiences with his entertaining and insightful perspective on individual and team development. Through interactive activities and thoughtful questioning he is able to increase the participant’s awareness of where they need to grow. He then gives them practical tools to accomplish that evolution. He has published hundreds of motivating articles and videos that can be accessed on his website at www.reachdev.com Each year he speaks to thousands of business, government and community leaders throughout the Unites States as well as Canada, England, France, Germany and Spain. Clients include Medtronic, Toro, 3M, Abbott Diagnostics, Capital Safety, XRS, MicroEdge, The City of Minneapolis, RSM US, and Digital River. His organization, REACH Development Systems, specializes in presentation skills, sales development and leadership training. One of the most exciting concepts he has been working on is to combine group training with personal coaching to provide more permanent improvement for each participant.

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