A good salesperson brings a wide range of skills, often starting with ‘the gift of gab’ and ending with the ability to close. In between, there are numerous techniques helpful in moving a prospect along the sales process, but salespeople have a hidden and often overlooked second language that they can also employ with great effect: the power non-verbals. Harnessing this second language can propel your sales ability forward in ways you’ve never thought of — and perhaps have never seen.

In this session, you will learn: 

• The difference between inherent and acculturated body language and why it is important in sales
• The power of eye contact and eye movement in gaining the trust needed to make the sale
• How to play your vocal variety to bring your prospect closer to you
• How person is the most important part of ‘salesperson’

In this session, we will put together how a sale is more than a moment; it is part of a feeling a salesperson creates by using tools and techniques that are seen, heard, and often unseen.

Paul Omodt is the founder & principal at Omodt & Associates Critical Communication and a 35-year veteran of the Twin Cities public relations and marketing scene. While best known for crisis communication for a wide range of clients, Paul is also recognized for his public speaking coaching, media training, and sales and marketing work. One of Paul’s specialties is working with contractors and construction executives on selling high-value projects to clients by using an ‘all in’ approach to sales involving showcasing who you are, what you do, and what you care about.

As an adjunct professor at the University of St. Thomas, Paul teaches in both the undergraduate Emerging Media Department and in the graduate Opus College of Business MBA program. Paul has conducted academic research into the power of non-verbal communication and how to apply it in everyday situations.