How Do We Make Sure We Don’t Lose Our Stellar Customers? with Peter M. Beaumont
How do we make sure we don’t lose the customers we can’t afford to lose?
By creating joint value with our strategic accounts.
The Top 10 to 20 accounts of any B2B organization typically represent 60-80% of revenue and profit. I have seen cases as high as 95%. The consequences of losing one of these customers are dramatic, and in today’s business environment it is almost impossible to replace these customers; our competitors will protect them at all cost.
Companies commonly retain customers the ‘easy’ way: by discounting prices, by increasing rebates, by extending terms and by providing more for less. Peter can show you different ways to manage your most important customers more effectively, and how you can drive growth so your most important customers become a strategic asset instead of a strategic risk by demonstrating:
- What constitutes a strategic partnership
- Explore why strategic partnerships provide the competitive edge
- Provide examples of how to add value in a meaningful way
- Discuss 18 Primary Relationship Diagnostics to help define current relationship and business status
- Demonstrate a 6 Step process to building a Customer Relationship Plan
Peter M. Beaumont was born in England and has traveled to over 80 countries and lived in 13 cities in 8 countries – so far! Peter is President of ConnXN LLC which focuses on Growing Customer Relationships that Matter. Peter specializes in helping companies identify, build and maintain their key customer relationships so that they can protect & grow their business.
To Register Click on PSA Member Login
When: May 6, 2016
7:15 am – Registration Opens
7:25 – Breakfast and Networking
7:45 – Announcements
8:00 – 9:00 am – Speaker
9:00 – 9:15 – Networking and Adjournment
Location: DoubleTree Park Place (394/100)
1500 Park Place Blvd.
St. Louis Park, MN 55416
Investment: $25 per PSA member (hot breakfast included)
Non-members and Guests are welcome at $45 per person (hot breakfast included)
Registration Deadline: Noon, Wednesday May 4, 2016
The Professional Sales Association is proudly sponsored by…
…and we are thankful!